{"id":23833,"date":"2021-12-24T20:27:59","date_gmt":"2021-12-24T20:27:59","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=23833"},"modified":"2024-02-06T07:19:02","modified_gmt":"2024-02-06T15:19:02","slug":"amazon-intentwise-enhance-reach","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/intentwise\/amazon-intentwise-enhance-reach\/","title":{"rendered":"Amazon Case Study: Intentwise&#8217;s Formula To Win Customers and Enhance Reach","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Amazon has introduced many new capabilities around <a href=\"https:\/\/www.intentwise.com\/blog\/tag\/sponsored-display-ads\/\">Sponsored Display<\/a> ads in 2021.&nbsp;Intentwise was recently recognized by Amazon for its Sponsored Display campaigns to expand audiences. Here is a snippet from their <a href=\"https:\/\/advertising.amazon.com\/blog\/intentwise-uses-sponsored-display-to-expand-audiences\">blog post<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/12\/Intentwise-Amazon-coverage-1-1024x388.png\" alt=\"\" class=\"wp-image-23840\" style=\"width:840px;height:318px\" width=\"840\" height=\"318\" srcset=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/12\/Intentwise-Amazon-coverage-1-1024x388.png 1024w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/12\/Intentwise-Amazon-coverage-1-300x114.png 300w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/12\/Intentwise-Amazon-coverage-1-768x291.png 768w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/12\/Intentwise-Amazon-coverage-1-560x212.png 560w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/12\/Intentwise-Amazon-coverage-1.png 1063w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\"><em><a href=\"https:\/\/advertising.amazon.com\/blog\/intentwise-uses-sponsored-display-to-expand-audiences\">Read full post here<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>This is truly a testament to the speed at which Intentwise adopts these new capabilities and helps advertisers unlock value. It&#8217;s great to see the results from the partnership with Grosche (a coffee and tea accessories company) and TeeTurtle (a toy and game company) being featured on the Amazon Advertising blog.<\/p>\n\n\n\n<p>If you&#8217;re an Amazon advertiser or agency looking to get a lot more out of your Amazon ad spend, feel free to connect with us. <\/p>\n\n\n\n<p>Schedule a demo here:&nbsp;<a href=\"https:\/\/www.intentwise.com\/meetings\n\">https:\/\/www.intentwise.com\/meetings<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Amazon has introduced many new capabilities around Sponsored Display ads in 2021.&nbsp;Intentwise was recently recognized by Amazon for its Sponsored Display campaigns to expand audiences. Here is a snippet from their blog post: This is truly a testament to the speed at which Intentwise adopts these new capabilities and helps advertisers unlock value. It&#8217;s great [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":10,"featured_media":25564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[42],"tags":[41,62],"class_list":["post-23833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intentwise","tag-amazon","tag-sponsored-display-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amazon Case Study: Intentwise&#039;s Formula To Win<\/title>\n<meta name=\"description\" content=\"Amazon&#039;s coverage is a testament to the speed at which Intentwise adopts the new capabilities and helps advertisers unlock value.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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