{"id":23585,"date":"2021-09-22T10:47:06","date_gmt":"2021-09-22T10:47:06","guid":{"rendered":"https:\/\/www.intentwise.com\/blog\/?p=23585"},"modified":"2024-02-06T06:06:07","modified_gmt":"2024-02-06T14:06:07","slug":"amazon-targeting-page","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/amazon-targeting-page\/","title":{"rendered":"Optimize All Your Targets in a Single Interface with Targeting Page","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">To ease the hectic &amp; rigorous process of optimization, Amazon has launched yet another time-saving feature &#8211; <b>Targeting<\/b> <strong>Page<\/strong>. This feature helps us find the gray areas as well as growth areas in just a few steps and makes our lives easier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Targeting?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Available for an account level view, this feature displays all the targets (automatic, keyword, product, and audience targets) for active Sponsored Products and Sponsored Display campaigns &amp; ad groups. With this newest <a href=\"https:\/\/advertising.amazon.com\/en-us\/resources\/whats-new\/targeting-page-amazon-advertising-console\/?ref_=a20m_us_wn_gw\">feature<\/a>, we can analyze the delivery and performance metrics for every target and this can be done with just a few clicks. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"77\" src=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/09\/Targeting-1-1024x77.png\" alt=\"Targeting page feature amazon advertising\" class=\"wp-image-23633\" srcset=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/09\/Targeting-1-1024x77.png 1024w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/09\/Targeting-1-300x23.png 300w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/09\/Targeting-1-768x58.png 768w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/09\/Targeting-1-560x42.png 560w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/09\/Targeting-1.png 1481w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"> <em>You can find it in the top<\/em> <em>bar in Amazon Console.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Features of Targeting Page<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2022 <strong>Non-Deliverable targets<\/strong> <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We can now find the total number of targets in our campaigns and ad groups that are active but have not delivered any impressions. It also takes us to the non-performing targets with just one click. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"340\" height=\"370\" data-src=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/09\/Targeting-2.png\" alt=\"Targets not delivering on amazon advertising\" class=\"wp-image-23634 lazyload\" data-srcset=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/09\/Targeting-2.png 340w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/09\/Targeting-2-276x300.png 276w\" data-sizes=\"(max-width: 340px) 100vw, 340px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 340px; --smush-placeholder-aspect-ratio: 340\/370;\" \/><figcaption class=\"wp-element-caption\"><em>Non-deliverable targets<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong> \u2022 Sorting Options<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from the non-performing targets, there are multiple sorting options available to analyze the performance of these targets. We can sort it out with top and bottom-performing targets based on multiple metrics such as impressions, clicks, and orders.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"459\" height=\"351\" data-src=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/09\/Targeting-3.jpg\" alt=\"filters available for sorting on amazon advertising targeting page\" class=\"wp-image-23635 lazyload\" data-srcset=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/09\/Targeting-3.jpg 459w, https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/09\/Targeting-3-300x229.jpg 300w\" data-sizes=\"(max-width: 459px) 100vw, 459px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 459px; --smush-placeholder-aspect-ratio: 459\/351;\" \/><figcaption class=\"wp-element-caption\"><em>Filters available for sorting<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-targeting-page\"><strong>Benefits of Targeting Page<\/strong> <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimize the targets that are not delivering &amp; be more competitive.<\/li>\n\n\n\n<li>Increase efficiency in performance analysis &amp; bid optimization without downloading multiple reports and going to each campaign &amp; ad group.<\/li>\n\n\n\n<li>Adjust bids and disable or re-enable the targets without leaving the page.<\/li>\n\n\n\n<li>Identify the top and bottom performing targets in a few clicks.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This time-saving feature has been launched in August 2021. If used correctly, brands can utilize their full potential to manage &amp; optimize their accounts in a structured way without missing out on any opportunities. Amazon&#8217;s Targeting page benefits vendors, sellers and is available for all the marketplaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to read more? You might like our post &#8211; <a href=\"https:\/\/www.intentwise.com\/blog\/amazon-ui-feature\/amazon-audience-targeting-sponsored-display-ads\/\">Audience Targeting with Sponsored Display Ads<\/a>.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>To ease the hectic &amp; rigorous process of optimization, Amazon has launched yet another time-saving feature &#8211; Targeting Page. This feature helps us find the gray areas as well as growth areas in just a few steps and makes our lives easier. What is Targeting? Available for an account level view, this feature displays all [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":23625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[91],"tags":[24,40],"class_list":["post-23585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-amazon-advertising-optimization","tag-amazon-new-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimize Your Targets on Amazon with Targeting Page<\/title>\n<meta name=\"description\" content=\"On Amazon&#039;s targeting page, you can easily adjust bids, identify and adjust high- and low-performing campaigns, and 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