{"id":2097,"date":"2019-06-29T00:12:30","date_gmt":"2019-06-29T00:12:30","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=2097"},"modified":"2023-09-12T07:04:20","modified_gmt":"2023-09-12T15:04:20","slug":"protect-brand-using-brand-registry","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/retail-media\/protect-brand-using-brand-registry\/","title":{"rendered":"Protect Your Brand Through Amazon Brand Registry","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

It\u2019s no news that the free availability of counterfeit products on online marketplaces is one of the top challenges that brands, consumers, and ecommerce companies themselves face today. In fact, a recent investigation by the U.S. Government Accountability Office (GOA) found that 43%\u2014or nearly half\u2014of the products bought from online marketplaces were fake. The infringement of intellectual property rights at this scale presents an existential threat to brands and ecommerce companies as it can destroy consumer trust and hurt a brand\u2019s reputation.<\/p>\n\n\n\n

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The good news is that Amazon recognizes the urgent need to help sellers protect their brands and prevent the sale of counterfeit goods. The Amazon Brand Registry is a concrete step toward doing that.<\/p>\n<\/blockquote>\n\n\n\n

Amazon Brand Registry<\/strong> is a free service<\/a> that allows sellers to enroll their brands with Amazon and easily track and resolve copyright infringements. According to Amazon\u2019s website, the registry currently protects more than 130,000 brands and investigates and resolves 95% of infringement complaints within 24 hours.<\/p>\n\n\n\n

Amazon Brand Registry is global and contains:<\/p>\n\n\n\n

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  1. Brand names<\/li>\n\n\n\n
  2. Brand profile data (e.g., trademarks, logos)<\/li>\n\n\n\n
  3. Accounts that have roles (e.g., Rights Owner, Catalog Contributor) for that brand.<\/li>\n<\/ol>\n\n\n\n

    What is a Brand<\/strong><\/h2>\n\n\n\n

    A brand is a name that represents a product or set of products. Products with the same brand share a common name, logo<\/a>, or other identifying marks that appear on the product or its packaging and distinguishes those products from similar products that do not belong to that brand. These brands will be stored in Amazon Brand Registry with a unique brand ID. Products without a brand are considered generic and will not be present in the Amazon Brand Registry.<\/p>\n\n\n\n

    Requirements for a Brand to Enroll in the Brand Registry<\/strong><\/h3>\n\n\n\n

    According to Amazon\u2019s website, to register your brand, you\u2019ll need:<\/p>\n\n\n\n