{"id":20852,"date":"2020-02-11T23:58:38","date_gmt":"2020-02-11T23:58:38","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=20852"},"modified":"2024-02-06T07:24:14","modified_gmt":"2024-02-06T15:24:14","slug":"keyword-and-products","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/keyword-and-products\/","title":{"rendered":"Keyword and Product Targeting Separation in Campaigns","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We sometimes notice <a href=\"https:\/\/sellercentral.amazon.in\/gp\/help\/external\/help.html?itemID=84RGHSG7K6KYEX2&amp;language=en_IN&amp;ref=efph_84RGHSG7K6KYEX2_cont_201528460\">product targeting and keyword targeting<\/a> ad groups set up in the same campaign. These targets often perform very differently from one another when it comes to advertising metrics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">From an on-going maintenance standpoint, it is easier to separate them into different campaigns and manage them to their appropriate metrics (ACOS, budgets, etc.) and optimization tasks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, leverage portfolios to view the performance of all of these campaigns in aggregate.&nbsp;<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-20866 size-full\" src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2020\/02\/campaigns-seperation.png\" alt=\"\" width=\"978\" height=\"422\"><em>Read our Tip of the Week &#8220;<a href=\"https:\/\/www.intentwise.com\/blog\/amazon-advertising\/seasonal-keywords\/\">Review and Recycle Seasonal Keywords Regularly<\/a>&#8221; to fine-tune your keyword strategy.&nbsp;<\/em><\/p>\n<p><strong>[mpp_popup id=&#8221;1902&#8243;]<span style=\"text-decoration: underline;\">Subscribe and receive valuable Amazon advertising tips every week.<\/span>[\/mpp_popup]&nbsp;<\/strong><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>We sometimes notice product targeting and keyword targeting ad groups set up in the same campaign. These targets often perform very differently from one another when it comes to advertising metrics. From an on-going maintenance standpoint, it is easier to separate them into different campaigns and manage them to their appropriate metrics (ACOS, budgets, etc.) [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":22758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[91],"tags":[96,45],"class_list":["post-20852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-mobile","tag-tip-of-the-week"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Keyword &amp; Product Targeting Separation in Campaigns<\/title>\n<meta name=\"description\" content=\"Keyword targeting can produce very different metrics from product targeting. Here&#039;s how to keep the two stats separate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/keyword-and-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword and Product Targeting Separation in Campaigns\" \/>\n<meta property=\"og:description\" content=\"Keyword targeting can produce very different metrics from product targeting. 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