{"id":20841,"date":"2020-02-11T13:50:56","date_gmt":"2020-02-11T13:50:56","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=20841"},"modified":"2025-03-03T05:39:36","modified_gmt":"2025-03-03T13:39:36","slug":"manager-accounts","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/","title":{"rendered":"Amazon Introduces Manager Accounts in Advertising Console","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Amazon<\/a> is beta testing “Manager Accounts,” a feature which will enable agencies or advertisers to link all the existing and new advertising accounts together.<\/p>\n

Some of the capabilities are:<\/p>\n

    \n
  1. Manage the entire portfolio through the Manager Account<\/li>\n
  2. Can view the key metrics of the entire portfolio of accounts<\/li>\n
  3. Filter the accounts by region<\/li>\n
  4. Download the account portfolio with all the key metrics<\/li>\n<\/ol>\n

    Read our post “Provide Access to Your Amazon Seller Central Account<\/a>” to understand the steps to allow your technology partners to access your Amazon Advertising account.\u00a0<\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

    Amazon is beta testing “Manager Accounts,” a feature which will enable agencies or advertisers to link all the existing and new advertising accounts together. Some of the capabilities are: Manage the entire portfolio through the Manager Account Can view the key metrics of the entire portfolio of accounts Filter the accounts by region Download the […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":4,"featured_media":22760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[91],"tags":[40],"class_list":["post-20841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-amazon-new-features"],"yoast_head":"\nAmazon Creates Manager Accounts For Ad Console<\/title>\n<meta name=\"description\" content=\"For agencies, Amazon's new Manager Accounts feature promises to make it easier to link together a series of advertising accounts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Introduces Manager Accounts in Advertising Console\" \/>\n<meta property=\"og:description\" content=\"For agencies, Amazon's new Manager Accounts feature promises to make it easier to link together a series of advertising accounts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/\" \/>\n<meta property=\"og:site_name\" content=\"Intentwise Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ragskashyap\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-11T13:50:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T13:39:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2020\/02\/New-Feature-Alert-Manager-Accounts.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Raghu Kashyap\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ragskashyap\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raghu Kashyap\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/\"},\"author\":{\"name\":\"Raghu Kashyap\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/2ee23f4b06970f050e08dc0add723572\"},\"headline\":\"Amazon Introduces Manager Accounts in Advertising Console\",\"datePublished\":\"2020-02-11T13:50:56+00:00\",\"dateModified\":\"2025-03-03T13:39:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/\"},\"wordCount\":95,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/New-Feature-Alert-Manager-Accounts.png\",\"keywords\":[\"Amazon New Features\"],\"articleSection\":[\"Ad Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/\",\"name\":\"Amazon Creates Manager Accounts For Ad Console\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/New-Feature-Alert-Manager-Accounts.png\",\"datePublished\":\"2020-02-11T13:50:56+00:00\",\"dateModified\":\"2025-03-03T13:39:36+00:00\",\"description\":\"For agencies, Amazon's new Manager Accounts feature promises to make it easier to link together a series of advertising accounts.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/New-Feature-Alert-Manager-Accounts.png\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/New-Feature-Alert-Manager-Accounts.png\",\"width\":700,\"height\":400,\"caption\":\"New Feature Alert - Manager Accounts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/manager-accounts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ad Optimization\",\"item\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/.\\\/ad-optimization\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon Introduces Manager Accounts in Advertising Console\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"name\":\"Intentwise Blog\",\"description\":\"Amazon Analytics & Advertising Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\",\"name\":\"Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"width\":256,\"height\":256,\"caption\":\"Intentwise\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/2ee23f4b06970f050e08dc0add723572\",\"name\":\"Raghu Kashyap\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocKsh7N3FROrYn40qt13SBywMxAdYxWpCZiEEhbZxcVS5sy0rFSw\",\"url\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocKsh7N3FROrYn40qt13SBywMxAdYxWpCZiEEhbZxcVS5sy0rFSw\",\"contentUrl\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a\\\/ACg8ocKsh7N3FROrYn40qt13SBywMxAdYxWpCZiEEhbZxcVS5sy0rFSw\",\"caption\":\"Raghu Kashyap\"},\"description\":\"I help Advertisers on Marketplaces such as Amazon, Walmart, Way-fair, Overstock, and Instacart leverage the Intentwise technology platform to scale better. Additionally, I oversee our product development, Customer Success, and Marketing initiatives.\",\"sameAs\":[\"https:\\\/\\\/kashyaps.com\",\"https:\\\/\\\/www.facebook.com\\\/ragskashyap\",\"https:\\\/\\\/www.instagram.com\\\/ragskashyap\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/raghukashyap\\\/\",\"https:\\\/\\\/x.com\\\/ragskashyap\"],\"honorificPrefix\":\"Mr\",\"gender\":\"male\",\"knowsAbout\":[\"advertising\",\"marketing\",\"Data platform\",\"technology\"],\"knowsLanguage\":[\"English\",\"Kannada\",\"Tamil\",\"Telugu\",\"Hindi\"],\"jobTitle\":\"CTO, Founder\",\"worksFor\":\"Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/author\\\/raghukashyap\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Amazon Creates Manager Accounts For Ad Console","description":"For agencies, Amazon's new Manager Accounts feature promises to make it easier to link together a series of advertising accounts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/","og_locale":"en_US","og_type":"article","og_title":"Amazon Introduces Manager Accounts in Advertising Console","og_description":"For agencies, Amazon's new Manager Accounts feature promises to make it easier to link together a series of advertising accounts.","og_url":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/","og_site_name":"Intentwise Blog","article_author":"https:\/\/www.facebook.com\/ragskashyap","article_published_time":"2020-02-11T13:50:56+00:00","article_modified_time":"2025-03-03T13:39:36+00:00","og_image":[{"width":700,"height":400,"url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2020\/02\/New-Feature-Alert-Manager-Accounts.png","type":"image\/png"}],"author":"Raghu Kashyap","twitter_card":"summary_large_image","twitter_creator":"@ragskashyap","twitter_misc":{"Written by":"Raghu Kashyap","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/#article","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/"},"author":{"name":"Raghu Kashyap","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/2ee23f4b06970f050e08dc0add723572"},"headline":"Amazon Introduces Manager Accounts in Advertising Console","datePublished":"2020-02-11T13:50:56+00:00","dateModified":"2025-03-03T13:39:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/"},"wordCount":95,"commentCount":0,"publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2020\/02\/New-Feature-Alert-Manager-Accounts.png","keywords":["Amazon New Features"],"articleSection":["Ad Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/","url":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/","name":"Amazon Creates Manager Accounts For Ad Console","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/#primaryimage"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2020\/02\/New-Feature-Alert-Manager-Accounts.png","datePublished":"2020-02-11T13:50:56+00:00","dateModified":"2025-03-03T13:39:36+00:00","description":"For agencies, Amazon's new Manager Accounts feature promises to make it easier to link together a series of advertising accounts.","breadcrumb":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/#primaryimage","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2020\/02\/New-Feature-Alert-Manager-Accounts.png","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2020\/02\/New-Feature-Alert-Manager-Accounts.png","width":700,"height":400,"caption":"New Feature Alert - Manager Accounts"},{"@type":"BreadcrumbList","@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/manager-accounts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ad Optimization","item":"https:\/\/www.intentwise.com\/blog\/.\/ad-optimization\/"},{"@type":"ListItem","position":2,"name":"Amazon Introduces Manager Accounts in Advertising Console"}]},{"@type":"WebSite","@id":"https:\/\/www.intentwise.com\/blog\/#website","url":"https:\/\/www.intentwise.com\/blog\/","name":"Intentwise Blog","description":"Amazon Analytics & Advertising Software","publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intentwise.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intentwise.com\/blog\/#organization","name":"Intentwise","url":"https:\/\/www.intentwise.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","width":256,"height":256,"caption":"Intentwise"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/2ee23f4b06970f050e08dc0add723572","name":"Raghu Kashyap","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocKsh7N3FROrYn40qt13SBywMxAdYxWpCZiEEhbZxcVS5sy0rFSw","url":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocKsh7N3FROrYn40qt13SBywMxAdYxWpCZiEEhbZxcVS5sy0rFSw","contentUrl":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocKsh7N3FROrYn40qt13SBywMxAdYxWpCZiEEhbZxcVS5sy0rFSw","caption":"Raghu Kashyap"},"description":"I help Advertisers on Marketplaces such as Amazon, Walmart, Way-fair, Overstock, and Instacart leverage the Intentwise technology platform to scale better. Additionally, I oversee our product development, Customer Success, and Marketing initiatives.","sameAs":["https:\/\/kashyaps.com","https:\/\/www.facebook.com\/ragskashyap","https:\/\/www.instagram.com\/ragskashyap\/","https:\/\/www.linkedin.com\/in\/raghukashyap\/","https:\/\/x.com\/ragskashyap"],"honorificPrefix":"Mr","gender":"male","knowsAbout":["advertising","marketing","Data platform","technology"],"knowsLanguage":["English","Kannada","Tamil","Telugu","Hindi"],"jobTitle":"CTO, Founder","worksFor":"Intentwise","url":"https:\/\/www.intentwise.com\/blog\/author\/raghukashyap\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/20841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/comments?post=20841"}],"version-history":[{"count":0,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/20841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media\/22760"}],"wp:attachment":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media?parent=20841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/categories?post=20841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/tags?post=20841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}