{"id":208,"date":"2016-08-29T08:25:58","date_gmt":"2016-08-29T02:25:58","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=208"},"modified":"2023-12-08T05:21:42","modified_gmt":"2023-12-08T13:21:42","slug":"web-framework-part-1","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/technology\/web-framework-part-1\/","title":{"rendered":"Popular Web Frameworks &#8211; Part 1","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2016\/08\/coding-closeup-1-1030x515.jpeg\" alt=\"closeup view of coding on a screen\" class=\"wp-image-22251 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1030px; --smush-placeholder-aspect-ratio: 1030\/515;\" \/><\/figure>\n\n\n\n<p>Deciding on a tech stack (including a <a href=\"https:\/\/www.intentwise.com\/blog\/management\/what-are-content-management-systems-used-for\/\" target=\"_blank\" rel=\"noreferrer noopener\">content management system<\/a>) is one of the most challenging obstacles for a startup. We faced the same questions at Intentwise, which included evaluating popular web frameworks. The key to deciding on a framework involves learning from your own mistakes as well as the mistakes of experts who have gone before you.&nbsp;<\/p>\n\n\n\n<p>A few of our core tech principles at Intentwise include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Speed over perfection<\/li>\n\n\n\n<li>Simplicity over complexity<\/li>\n\n\n\n<li>Not falling in love with your&nbsp;<a href=\"https:\/\/www.intentwise.com\/blog\/technology\/polyglot-programming\/\">code<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frameworks-we-evaluated\">Frameworks We Evaluated<\/h2>\n\n\n\n<p>With these principles in mind, we confirmed that continuous integration (CI) and continuous delivery (CD) would always be at the core of our development. Any popular web framework that simplified these necessities with enough open-source support would get our vote. We evaluated the following:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Java MVC (<a href=\"https:\/\/projects.spring.io\/spring-boot\/\">Spring-boot<\/a> in particular): This a great MVC framework to start with. Since we have years of Java experience, we quickly realized that the framework was good, and could enable us to build out a platform well. However, we were a bit hesitant to use this considering all the heavy lifting involved.<\/li>\n\n\n\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/LAMP_(software_bundle)\" target=\"_blank\" rel=\"noopener\">LAMP\/PHP<\/a>: I am not even going to talk about this much. \ud83d\ude42 For additional reading however, take a look at articles like <a href=\"https:\/\/www.digitalocean.com\/community\/tutorials\/how-to-install-linux-apache-mysql-php-lamp-stack-ubuntu-18-04\" target=\"_blank\" rel=\"noopener\">this one<\/a> and <a href=\"https:\/\/www.ibm.com\/cloud\/learn\/lamp-stack-explained\" target=\"_blank\" rel=\"noopener\">this one<\/a>.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.djangoproject.com\/\">Python\/Django<\/a>: This was another framework we were tempted to use, given we were building out Python micro-services to do some heavy data aggregation and number crunching. In the end, we were <strong>not<\/strong> convinced this would scale from a developer&#8217;s point of view.<\/li>\n\n\n\n<li><a href=\"http:\/\/rubyonrails.org\/\">Rails<\/a>: Eventually, the framework we picked. <a href=\"https:\/\/www.intentwise.com\/blog\/technology\/rails-authentication-frameworks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rails<\/a> has been around for numerous years and has substantial community support. It also offers the right framework for the things we want to build\u200a\u2014\u200aNSQL, DB and other transaction-based events that are supported well. The principle of \u201cConvention Over Configuration\u201d feels just right.<\/li>\n<\/ol>\n\n\n\n<p>There is a lot of thinking that went into our selection after evaluating popular web frameworks. We will talk about that more in Part 2 of web frameworks.<\/p>\n\n\n\n<p><em>Read our post &#8220;<a href=\"https:\/\/www.intentwise.com\/blog\/management\/ssl-seo-trust\/\">SSL SEO and Trust<\/a>&#8221; to know why you should consider implementing SSL encryption for your website.<\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Deciding on a tech stack (including a content management system) is one of the most challenging obstacles for a startup. We faced the same questions at Intentwise, which included evaluating popular web frameworks. The key to deciding on a framework involves learning from your own mistakes as well as the mistakes of experts who have [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":4,"featured_media":22908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[10],"tags":[9],"class_list":["post-208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-cloud-data-infrastructure"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Popular Web Frameworks - Part 1 | Choosing A Tech Stack<\/title>\n<meta name=\"description\" content=\"Deciding on a tech stack is one of the most challenging things for a startup. 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