{"id":20677,"date":"2020-02-05T00:09:37","date_gmt":"2020-02-05T00:09:37","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=20677"},"modified":"2023-08-24T02:52:03","modified_gmt":"2023-08-24T10:52:03","slug":"seasonal-keywords","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/seasonal-keywords\/","title":{"rendered":"Review and Recycle Seasonal Keywords Regularly","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As you optimize your <a href=\"https:\/\/advertising.amazon.com\/\">Amazon Advertising<\/a> campaigns throughout the year, seasonal keywords tend to get bid down or even paused in non-seasonal periods due to under-performance. <\/span>Identifying such keywords and putting them back in play at appropriate times of the year is essential.<\/p>\n<p><span style=\"font-weight: 400;\">Recommendations:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1) Compare critical metrics for current versus prior year, by keyword, for the most recent time-frame, to surface such keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2) Unpause and\/or bid up these keywords based on what you uncover.<\/span><\/p>\n<p><em>Read our post &#8220;<a href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/negative-keywords\/\">Ensure Your Negative Keywords are Not Blocking Searches<\/a>&#8221; to optimize your negative keyword strategy.<\/em><\/p>\n<p><strong>[mpp_popup id=&#8221;1902&#8243;]<span style=\"text-decoration: underline;\">Subscribe and receive valuable Amazon advertising tips every week.<\/span>[\/mpp_popup]\u00a0<\/strong><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>As you optimize your Amazon Advertising campaigns throughout the year, seasonal keywords tend to get bid down or even paused in non-seasonal periods due to under-performance. Identifying such keywords and putting them back in play at appropriate times of the year is essential. Recommendations: 1) Compare critical metrics for current versus prior year, by keyword, [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":22764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[91],"tags":[96,45],"class_list":["post-20677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-mobile","tag-tip-of-the-week"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Review and Recycle Seasonal Keywords Regularly<\/title>\n<meta name=\"description\" content=\"Review and recycle seasonal keywords regularly. 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Seasonal keywords tend to get bid down or even paused in non-seasonal periods due to under-performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/seasonal-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"Intentwise Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-05T00:09:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-24T10:52:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2020\/02\/Amazon-Advertising-Tip-of-the-week-Pay-attention-to-your-seasonal-keywords.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sreenath Reddy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sreenath Reddy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/seasonal-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/seasonal-keywords\\\/\"},\"author\":{\"name\":\"Sreenath Reddy\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/c71ae749d72eb9b7c140641ff76b0f85\"},\"headline\":\"Review and Recycle Seasonal Keywords Regularly\",\"datePublished\":\"2020-02-05T00:09:37+00:00\",\"dateModified\":\"2023-08-24T10:52:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/seasonal-keywords\\\/\"},\"wordCount\":112,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/seasonal-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Amazon-Advertising-Tip-of-the-week-Pay-attention-to-your-seasonal-keywords.png\",\"keywords\":[\"Mobile\",\"Tip of the Week\"],\"articleSection\":[\"Ad Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/seasonal-keywords\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/seasonal-keywords\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/seasonal-keywords\\\/\",\"name\":\"Review and Recycle Seasonal Keywords Regularly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/seasonal-keywords\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/seasonal-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Amazon-Advertising-Tip-of-the-week-Pay-attention-to-your-seasonal-keywords.png\",\"datePublished\":\"2020-02-05T00:09:37+00:00\",\"dateModified\":\"2023-08-24T10:52:03+00:00\",\"description\":\"Review and recycle seasonal keywords regularly. 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