{"id":20464,"date":"2020-01-13T22:24:36","date_gmt":"2020-01-13T22:24:36","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=20464"},"modified":"2024-03-11T03:03:31","modified_gmt":"2024-03-11T11:03:31","slug":"negative-keywords","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/negative-keywords\/","title":{"rendered":"Ensure Your Negative Keywords are Not Blocking Searches","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Adding under-performing keywords as negatives to Amazon Ads campaigns is essential to optimizing campaigns (see <a href=\"https:\/\/advertising.amazon.com\/resources\/faq?ref_=a20m_us_hnav_faq#advertising-basics\">Amazon Advertising FAQs<\/a> for a quick primer on how keywords work).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add the right keywords, and you can cut out a lot of wasted spend. Search terms that produce no revenue and take up sizable spend are ideal candidates. Supported match types for negative keywords are described below.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-20548\" src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2020\/01\/keyword-conflict-1030x134.jpg\" alt=\"Keyword conflict\" width=\"1030\" height=\"134\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Add the wrong keywords, and you could be cutting out a lot of relevant searches and hurt performance. For instance, let us assume you were selling cordless phones. Adding &#8220;cord&#8221; as a negative phrase keyword would block all keywords that have &#8220;cord&#8221; in them (example: cordless<\/span><i><span style=\"font-weight: 400;\">\u00a0phone, phones without <\/span><\/i><i><span style=\"font-weight: 400;\">cord<\/span><\/i><span style=\"font-weight: 400;\">). This is also called <\/span><b><i>keyword conflict<\/i><\/b><span style=\"font-weight: 400;\">. Amid the sheer volume of things you are doing to optimize campaigns, keyword conflicts can creep in occasionally.<\/span><\/p>\n<p><b>Recommendation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Review your negative keywords list periodically and eliminate keyword conflicts. Pay special attention to <\/span><i><span style=\"font-weight: 400;\">Negative Phrase<\/span><\/i><span style=\"font-weight: 400;\"> keywords.<\/span><\/p>\n<p><em>Related Article: <a href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/brand-non-brand-keyword-mix\/\">Don\u2019t Mix Brand and Non-Brand Keywords in the Same Campaigns<\/a><\/em><\/p>\n<p><strong>[mpp_popup id=&#8221;1902&#8243;]<span style=\"text-decoration: underline;\">Subscribe and receive valuable Amazon advertising tips every week.<\/span>[\/mpp_popup]\u00a0<\/strong><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Adding under-performing keywords as negatives to Amazon Ads campaigns is essential to optimizing campaigns (see Amazon Advertising FAQs for a quick primer on how keywords work).\u00a0 Add the right keywords, and you can cut out a lot of wasted spend. Search terms that produce no revenue and take up sizable spend are ideal candidates. Supported [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":22771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[91],"tags":[96,45],"class_list":["post-20464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-mobile","tag-tip-of-the-week"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ensure Your Negative Keywords Aren&#039;t Blocking Searches<\/title>\n<meta name=\"description\" content=\"Adding under-performing keywords as negatives to campaigns is essential to optimizing campaigns.\u00a0Add the right keywords and reduce spending.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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