{"id":20426,"date":"2020-01-06T10:00:19","date_gmt":"2020-01-06T10:00:19","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=20426"},"modified":"2024-02-06T05:50:30","modified_gmt":"2024-02-06T13:50:30","slug":"keywords-parity","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/keywords-parity\/","title":{"rendered":"Ensure Parity with Amazon Sponsored Product and Sponsored Brand Keywords","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As you optimize campaigns and explore new keywords, ensure that keywords in Amazon SP (<\/span><a href=\"https:\/\/advertising.amazon.com\/en-gb\/solutions\/products\/sponsored-products?ref_=a20m_us_hnav_p_sp\"><b><i>Sponsored Product)<\/i><\/b><\/a> <span style=\"font-weight: 400;\">campaigns are tested in SB (<\/span><a href=\"https:\/\/advertising.amazon.in\/products\/sponsored-brands?ref_=a20m_in_hnav_sb\"><b><i>Sponsored Brand)<\/i><\/b><\/a><span style=\"font-weight: 400;\"> campaigns and vice-versa. This is especially important for keywords that meet or exceed performance targets in their current campaigns.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For users of the Intentwise platform, these keyword opportunities are surfaced automatically under the recommendations tab:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" data-src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2020\/01\/keyword-parity-1030x177.jpg\" alt=\"Keyword parity\" class=\"wp-image-20544 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1030px; --smush-placeholder-aspect-ratio: 1030\/177;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Read our Tip of the Week &#8220;<a href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/brand-non-brand-keyword-mix\/\">Don\u2019t Mix Brand and Non-Brand Keywords in the Same Campaigns<\/a>&#8221; to make sure you&#8217;re setting your ACOS targets optimally.<\/em><\/p>\n\n\n<p>[mpp_popup id=&#8221;1902&#8243;]<span style=\"text-decoration: underline;\">Subscribe and receive valuable Amazon advertising tips every week.<\/span>[\/mpp_popup]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>As you optimize campaigns and explore new keywords, ensure that keywords in Amazon SP (Sponsored Product) campaigns are tested in SB (Sponsored Brand) campaigns and vice-versa. This is especially important for keywords that meet or exceed performance targets in their current campaigns. For users of the Intentwise platform, these keyword opportunities are surfaced automatically under [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":22773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[91],"tags":[96,45],"class_list":["post-20426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-mobile","tag-tip-of-the-week"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Weekly Tip: Test Amazon Keywords Across Ad Types<\/title>\n<meta name=\"description\" content=\"One tip for optimizing Amazon advertising campaigns: Test high-performing keywords in Sponsored Product campaigns in Sponsored 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