{"id":20420,"date":"2019-12-30T09:00:33","date_gmt":"2019-12-30T09:00:33","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=20420"},"modified":"2023-12-07T21:04:12","modified_gmt":"2023-12-08T05:04:12","slug":"missing-asins","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/missing-asins\/","title":{"rendered":"You Could be Missing ASINs in Your Campaigns","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As you optimize your Amazon Advertising campaigns and tweak account structure, you can inadvertently leave <a href=\"https:\/\/www.intentwise.com\/blog\/tag\/asin\/\">Amazon Standard Identification Numbers (ASINs)<\/a>\/products out of manual or auto campaigns.\u00a0<\/span><\/p>\n<p><b>Recommendation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Identify and address gaps in ASINs between your auto and manual campaigns on a bi-weekly basis. Download the <\/span><a href=\"https:\/\/advertising.amazon.com\/help?entityId=null#GBYSPTSLR337JMLH\"><i><span style=\"font-weight: 400;\">Advertised Product <\/span><\/i><\/a><span style=\"font-weight: 400;\">report, identify campaigns as manual or auto and run a pivot table to see which products are missing from each of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that if you are using the <a href=\"https:\/\/www.intentwise.com\/\">Intentwise<\/a> platform, it surfaces ASIN gaps automatically under the R<\/span><i><span style=\"font-weight: 400;\">ecommendations <\/span><\/i><span style=\"font-weight: 400;\">tab.\u00a0<\/span><span style=\"font-weight: 400;\">You can view and add the appropriate missing ASINs to campaigns immediately.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-20541\" src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2019\/12\/asin-parity-intentwise-1030x292.jpg\" alt=\"ASIN Parity\" width=\"582\" height=\"165\" \/><\/p>\n<p><em>Read our Tip of the Week &#8220;<a href=\"https:\/\/www.intentwise.com\/blog\/amazon-advertising\/preserve-spend-acos\/\">Preserve Spend and ACOS: Pause ASINs on Deal in Auto Campaigns<\/a>&#8221; to optimize your ad spend.<\/em><\/p>\n<p><strong>[mpp_popup id=&#8221;1902&#8243;]<span style=\"text-decoration: underline;\">Subscribe and receive valuable Amazon advertising tips every week.<\/span>[\/mpp_popup]\u00a0<\/strong><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>As you optimize your Amazon Advertising campaigns and tweak account structure, you can inadvertently leave Amazon Standard Identification Numbers (ASINs)\/products out of manual or auto campaigns.\u00a0 Recommendation Identify and address gaps in ASINs between your auto and manual campaigns on a bi-weekly basis. Download the Advertised Product report, identify campaigns as manual or auto and [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":22775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[91],"tags":[86,96,45],"class_list":["post-20420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-asin","tag-mobile","tag-tip-of-the-week"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>You Could be Missing ASINs in Your Campaigns<\/title>\n<meta name=\"description\" content=\"Learn how to ensure Amazon Advertising ASIN parity by identifying and addressing gaps in ASINs between your auto and manual campaigns 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