{"id":20410,"date":"2019-12-27T11:29:56","date_gmt":"2019-12-27T11:29:56","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=20410"},"modified":"2024-02-06T06:09:39","modified_gmt":"2024-02-06T14:09:39","slug":"product-targeting-intent","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/product-targeting-intent\/","title":{"rendered":"Search Terms Are Now Available for Product Targeting Campaigns","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Search terms are now available for <a href=\"https:\/\/www.intentwise.com\/blog\/amazon-advertising\/sponsored-display-targeting\/\">product targeting<\/a> campaigns as well. Click on the &#8220;Search terms&#8221; tab to see the targeted products. Note that <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G23501?language=en_US\">this feature<\/a> is most useful when categories are targeted. When individual products are targeted, the matched products and the product targets would be the same.<\/p>\n\n\n\n<p><em>Read our post &#8220;<a href=\"https:\/\/www.intentwise.com\/blog\/amazon-advertising\/broad-match-modifiers\/\">Don&#8217;t Miss Out on Leveraging Broad Match Modifiers<\/a>&#8221; to understand how you can leverage the new match type variation.\u00a0<\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Search terms are now available for product targeting campaigns as well. Click on the &#8220;Search terms&#8221; tab to see the targeted products. Note that this feature is most useful when categories are targeted. When individual products are targeted, the matched products and the product targets would be the same. Read our post &#8220;Don&#8217;t Miss Out [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":5,"featured_media":22777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[91],"tags":[40],"class_list":["post-20410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-amazon-new-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Now Available: Search Terms for Product Targeting<\/title>\n<meta name=\"description\" content=\"Refresh your Amazon marketing strategy by targeting specific keywords and key phrases in your next ad campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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