{"id":20402,"date":"2019-12-24T12:55:55","date_gmt":"2019-12-24T12:55:55","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=20402"},"modified":"2023-08-24T02:47:48","modified_gmt":"2023-08-24T10:47:48","slug":"sponsored-display-awareness","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/sponsored-display-awareness\/","title":{"rendered":"Sponsored Display Ads for Brand Awareness","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20402\" class=\"elementor elementor-20402\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b2f5ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b2f5ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45556b0\" data-id=\"45556b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b970d2 elementor-widget elementor-widget-text-editor\" data-id=\"4b970d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Amazon recently launched <a href=\"https:\/\/advertising.amazon.com\/products\/sponsored-display\">Sponsored Display<\/a>, a new self-service, pay-per-click (PPC) advertising option that helps Amazon sellers grow their business by reaching relevant audiences both on and off Amazon. Sponsored Display ads empower advertisers of all sizes to expand their reach and reengage customers with display advertising that is easy to create and manage.<\/p>\n\n<figure class=\"wp-block-image\"><\/figure>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-20582 size-full\" src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2019\/12\/sd-banner.jpg\" alt=\"Sponsored Display banner\" width=\"453\" height=\"243\" \/><\/p>\n\n<h2 class=\"wp-block-heading\">Are Sponsored Display Ads the Right Choice for You?<\/h2>\n\n<p>Sponsored Display Ads are a good choice for any brand that aims to increase brand\/product awareness and demand across the web by reaching the right audiences for its business, including those who are not actively shopping on Amazon.<\/p>\n\n<p>With Sponsored Display ads you can:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Quickly create ad campaigns that promote your entire product catalog with <strong>auto-generated creatives<\/strong> that can then be optimized for performance.<\/li>\n<li>Show ads <strong>both on and off Amazon <\/strong>on desktop, mobile sites, and apps based on your audiences or product targeting strategy.<\/li>\n<li>Utilize a wide range of targeting and placement options based on your advertising goals including:\n<ul>\n<li>Product detail pages<\/li>\n<\/ul>\n<ul>\n<li>Customer review pages<\/li>\n<\/ul>\n<ul>\n<li>Search results pages<\/li>\n<\/ul>\n<ul>\n<li>Third-party websites and apps<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-17220 lazyload\" data-src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2019\/10\/SD-ad-placement.png\" alt=\" summary\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>\n<figcaption>*SOURCE: AMAZON ADVERTISING<\/figcaption>\n<\/figure>\n\n<ul class=\"wp-block-list\">\n<li>Place your ad right beside\/under your competitor\u2019s listing.<\/li>\n<li><strong>Direct a highly relevant audience away from competitors and on to your product details page<\/strong> through powerful call-to-actions such as \u2018Shop Now\u2019 (only on off-Amazon sites) and by displaying the number of stars for a product and Prime badge.<\/li>\n<li>Use the same campaign metrics that are available within Amazon\u2019s Sponsored Ads.<\/li>\n<\/ul>\n\n<p>While setting your campaign performance targets, remember that Sponsored Display ads have high impressions and, therefore, will not have high conversion rates. However, the relatively low cost of this ad type and the gains in brand visibility and re-targeting opportunities more than make up for the low conversion rates.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>How to Get Started<\/strong><\/h2>\n\n<p>1. Select your targeting strategy (audience or products)<\/p>\n\n<p>Vendors:<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"size-full wp-image-20585 alignleft lazyload\" data-src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2019\/12\/create-campaign.jpg\" alt=\"create-campaign\" width=\"362\" height=\"222\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 362px; --smush-placeholder-aspect-ratio: 362\/222;\" \/><\/figure>\n\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Sellers:<\/p>\n<p><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"size-full wp-image-20586 alignleft lazyload\" data-src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2019\/12\/audience.jpg\" alt=\"audience\" width=\"438\" height=\"223\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 438px; --smush-placeholder-aspect-ratio: 438\/223;\" \/><\/figure>\n<p><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>2. Set your bid and daily budget<\/p>\n<p><\/p>\n<p>3. Choose the products to promote<\/p>\n<p><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"size-full wp-image-20587 alignleft lazyload\" data-src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2019\/12\/products.jpg\" alt=\"products\" width=\"442\" height=\"289\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 442px; --smush-placeholder-aspect-ratio: 442\/289;\" \/><\/figure>\n<p><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>4. An ad is automatically created and will appear on or off Amazon, depending on the targeting strategy.<\/p>\n<p>\u00a0<\/p>\n<p>Read our post &#8220;<a href=\"https:\/\/www.intentwise.com\/blog\/amazon-advertising\/sponsored-display-targeting\/\">Amazon Launches Sponsored Display Product Targeting<\/a>&#8221; to understand why you should be leveraging this new feature today.<\/p>\n<p><\/p>\n<p>\u00a0<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Amazon recently launched Sponsored Display, a new self-service, pay-per-click (PPC) advertising option that helps Amazon sellers grow their business by reaching relevant audiences both on and off Amazon. Sponsored Display ads empower advertisers of all sizes to expand their reach and reengage customers with display advertising that is easy to create and manage. Are Sponsored [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":22779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[91],"tags":[40],"class_list":["post-20402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-amazon-new-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsored Display Ads for Brand Awareness<\/title>\n<meta name=\"description\" content=\"Amazon recently launched Sponsored Display, a pay-per-click (PPC) ad option for brand awareness to reach relevant audiences on &amp; off Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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