{"id":20150,"date":"2019-12-23T04:00:09","date_gmt":"2019-12-23T04:00:09","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=20150"},"modified":"2024-02-06T05:47:34","modified_gmt":"2024-02-06T13:47:34","slug":"preserve-spend-acos","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/","title":{"rendered":"Preserve Spend &#038; ACOS: Pause ASINs on Deal in Auto Campaigns","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Here is a quick tip for your Amazon Sponsored Products Campaigns:<br \/><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-20158\" title=\"Amazon Sponsored Products Auto Campaign screenshot\" src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2019\/12\/Picture1-1.png\" alt=\"Today's deal placement\" width=\"246\" height=\"207\"><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">When an <a href=\"https:\/\/www.intentwise.com\/blog\/tag\/asin\/\">Amazon Standard Identification Number (ASIN)<\/a> goes on a deal, the spend on that ASIN within auto campaigns typically shoots up, and so does the <a href=\"https:\/\/advertising.amazon.com\/help?entityId=null#G96BDERJLNQGW2Y3\">ACOS<\/a>. You will notice that the search term &#8220;<\/span><em style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">today&#8217;s deals placement<\/em><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">&#8221; consumes abnormally high spend.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Recommendation:<\/strong> If your goal is to optimize for ACOS, when an ASIN goes on a deal, pause it in auto campaigns and unpause when the deal expires.<\/span><\/p>\n<p><em>Read our Tip of the Week &#8220;<a href=\"https:\/\/www.intentwise.com\/blog\/amazon-advertising\/asins-in-search-terms\/\">Leverage ASINs that Show Up in Auto Campaign Search Terms<\/a>&#8221; to optimize your ACOS.<\/em><\/p>\n<p><strong>[mpp_popup id=&#8221;1902&#8243;]<span style=\"text-decoration: underline;\">Subscribe and receive valuable Amazon advertising tips every week.<\/span>[\/mpp_popup]&nbsp;<\/strong><\/p>\n\n\n<p class=\"wp-block-paragraph\">Want to know more? Read how <a href=\"https:\/\/www.intentwise.com\/casestudy\/downtown-pet-supply\">Downtown Pet Supply decreased ad spend while doubling their revenue<\/a> with the help of Intentwise.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Here is a quick tip for your Amazon Sponsored Products Campaigns: When an Amazon Standard Identification Number (ASIN) goes on a deal, the spend on that ASIN within auto campaigns typically shoots up, and so does the ACOS. You will notice that the search term &#8220;today&#8217;s deals placement&#8221; consumes abnormally high spend. Recommendation: If your [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":22781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[91],"tags":[86,96,45],"class_list":["post-20150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-asin","tag-mobile","tag-tip-of-the-week"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pause ASINs on Deal in Auto Campaigns to Cut Spend<\/title>\n<meta name=\"description\" content=\"Next time you run a deal campaign, here&#039;s a trick to make sure your ad spending doesn&#039;t accidentally skyrocket with it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preserve Spend &amp; ACOS: Pause ASINs on Deal in Auto Campaigns\" \/>\n<meta property=\"og:description\" content=\"Next time you run a deal campaign, here&#039;s a trick to make sure your ad spending doesn&#039;t accidentally skyrocket with it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/\" \/>\n<meta property=\"og:site_name\" content=\"Intentwise Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-23T04:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T13:47:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2019\/12\/Tip-of-the-week-Amazon-Ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sreenath Reddy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sreenath Reddy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/\"},\"author\":{\"name\":\"Sreenath Reddy\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/c71ae749d72eb9b7c140641ff76b0f85\"},\"headline\":\"Preserve Spend &#038; ACOS: Pause ASINs on Deal in Auto Campaigns\",\"datePublished\":\"2019-12-23T04:00:09+00:00\",\"dateModified\":\"2024-02-06T13:47:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/\"},\"wordCount\":145,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Tip-of-the-week-Amazon-Ads.png\",\"keywords\":[\"Amazon Standard Identification Number (ASIN)\",\"Mobile\",\"Tip of the Week\"],\"articleSection\":[\"Ad Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/\",\"name\":\"Pause ASINs on Deal in Auto Campaigns to Cut Spend\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Tip-of-the-week-Amazon-Ads.png\",\"datePublished\":\"2019-12-23T04:00:09+00:00\",\"dateModified\":\"2024-02-06T13:47:34+00:00\",\"description\":\"Next time you run a deal campaign, here's a trick to make sure your ad spending doesn't accidentally skyrocket with it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Tip-of-the-week-Amazon-Ads.png\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Tip-of-the-week-Amazon-Ads.png\",\"width\":700,\"height\":400,\"caption\":\"Tip of the week Amazon Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/preserve-spend-acos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ad Optimization\",\"item\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/.\\\/ad-optimization\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Preserve Spend &#038; ACOS: Pause ASINs on Deal in Auto Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"name\":\"Intentwise Blog\",\"description\":\"Amazon Analytics &amp; Advertising Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\",\"name\":\"Intentwise\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"contentUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/favicon256.png\",\"width\":256,\"height\":256,\"caption\":\"Intentwise\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/c71ae749d72eb9b7c140641ff76b0f85\",\"name\":\"Sreenath Reddy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a-\\\/AFdZucpHAwF3dCxXAM1AsHF76aYLBx0fJjWYhFP6qbFE2A=s96-c\",\"url\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a-\\\/AFdZucpHAwF3dCxXAM1AsHF76aYLBx0fJjWYhFP6qbFE2A=s96-c\",\"contentUrl\":\"https:\\\/\\\/lh3.googleusercontent.com\\\/a-\\\/AFdZucpHAwF3dCxXAM1AsHF76aYLBx0fJjWYhFP6qbFE2A=s96-c\",\"caption\":\"Sreenath Reddy\"},\"description\":\"Sreenath Reddy, the Co-Founder &amp; CEO of Intentwise, has 20 years of experience in the digital advertising and data analytics space. He is an AI-geek and is passionate about applying AI to solve marketplace eCommerce challenges.\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/author\\\/sreenathintentwise-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pause ASINs on Deal in Auto Campaigns to Cut Spend","description":"Next time you run a deal campaign, here's a trick to make sure your ad spending doesn't accidentally skyrocket with it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/","og_locale":"en_US","og_type":"article","og_title":"Preserve Spend & ACOS: Pause ASINs on Deal in Auto Campaigns","og_description":"Next time you run a deal campaign, here's a trick to make sure your ad spending doesn't accidentally skyrocket with it.","og_url":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/","og_site_name":"Intentwise Blog","article_published_time":"2019-12-23T04:00:09+00:00","article_modified_time":"2024-02-06T13:47:34+00:00","og_image":[{"width":700,"height":400,"url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2019\/12\/Tip-of-the-week-Amazon-Ads.png","type":"image\/png"}],"author":"Sreenath Reddy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sreenath Reddy","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/#article","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/"},"author":{"name":"Sreenath Reddy","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/c71ae749d72eb9b7c140641ff76b0f85"},"headline":"Preserve Spend &#038; ACOS: Pause ASINs on Deal in Auto Campaigns","datePublished":"2019-12-23T04:00:09+00:00","dateModified":"2024-02-06T13:47:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/"},"wordCount":145,"commentCount":0,"publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2019\/12\/Tip-of-the-week-Amazon-Ads.png","keywords":["Amazon Standard Identification Number (ASIN)","Mobile","Tip of the Week"],"articleSection":["Ad Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/","url":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/","name":"Pause ASINs on Deal in Auto Campaigns to Cut Spend","isPartOf":{"@id":"https:\/\/www.intentwise.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/#primaryimage"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2019\/12\/Tip-of-the-week-Amazon-Ads.png","datePublished":"2019-12-23T04:00:09+00:00","dateModified":"2024-02-06T13:47:34+00:00","description":"Next time you run a deal campaign, here's a trick to make sure your ad spending doesn't accidentally skyrocket with it.","breadcrumb":{"@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/#primaryimage","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2019\/12\/Tip-of-the-week-Amazon-Ads.png","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2019\/12\/Tip-of-the-week-Amazon-Ads.png","width":700,"height":400,"caption":"Tip of the week Amazon Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/preserve-spend-acos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ad Optimization","item":"https:\/\/www.intentwise.com\/blog\/.\/ad-optimization\/"},{"@type":"ListItem","position":2,"name":"Preserve Spend &#038; ACOS: Pause ASINs on Deal in Auto Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/www.intentwise.com\/blog\/#website","url":"https:\/\/www.intentwise.com\/blog\/","name":"Intentwise Blog","description":"Amazon Analytics &amp; Advertising Software","publisher":{"@id":"https:\/\/www.intentwise.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intentwise.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intentwise.com\/blog\/#organization","name":"Intentwise","url":"https:\/\/www.intentwise.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","contentUrl":"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2021\/07\/favicon256.png","width":256,"height":256,"caption":"Intentwise"},"image":{"@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.intentwise.com\/blog\/#\/schema\/person\/c71ae749d72eb9b7c140641ff76b0f85","name":"Sreenath Reddy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lh3.googleusercontent.com\/a-\/AFdZucpHAwF3dCxXAM1AsHF76aYLBx0fJjWYhFP6qbFE2A=s96-c","url":"https:\/\/lh3.googleusercontent.com\/a-\/AFdZucpHAwF3dCxXAM1AsHF76aYLBx0fJjWYhFP6qbFE2A=s96-c","contentUrl":"https:\/\/lh3.googleusercontent.com\/a-\/AFdZucpHAwF3dCxXAM1AsHF76aYLBx0fJjWYhFP6qbFE2A=s96-c","caption":"Sreenath Reddy"},"description":"Sreenath Reddy, the Co-Founder &amp; CEO of Intentwise, has 20 years of experience in the digital advertising and data analytics space. He is an AI-geek and is passionate about applying AI to solve marketplace eCommerce challenges.","url":"https:\/\/www.intentwise.com\/blog\/author\/sreenathintentwise-com\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/20150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/comments?post=20150"}],"version-history":[{"count":0,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/posts\/20150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media\/22781"}],"wp:attachment":[{"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/media?parent=20150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/categories?post=20150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intentwise.com\/blog\/wp-json\/wp\/v2\/tags?post=20150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}