{"id":17242,"date":"2019-11-08T10:51:34","date_gmt":"2019-11-08T10:51:34","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=17242"},"modified":"2024-02-06T05:54:23","modified_gmt":"2024-02-06T13:54:23","slug":"new-features","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/new-features\/","title":{"rendered":"Amazon Advertising New Features","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Amazon recently introduced some much-awaited features<\/a> that will make advertisers’ jobs easier and more efficient. These will refine and improve the existing levers<\/a> available to advertisers on Amazon. <\/p>\n\n\n\n

Here’s a snapshot of some of the new features:<\/p>\n\n\n\n

    \n
  1. Campaign names can now be edited.<\/li>\n\n\n\n
  2. All existing campaigns in Vendors will get a default adGroup with the name adGroup1 (Name can be changed). Additional adGroups can be added to existing campaigns.<\/li>\n\n\n\n
  3. The addition of negative keywords to SB campaigns is now supported.<\/li>\n\n\n\n
  4. SB product targeting campaigns can be created.<\/li>\n\n\n\n
  5. SB bid recommendations for keywords and PAT(Product Attribute Targeting) are now available.<\/li>\n\n\n\n
  6. The monthly budget at the portfolio level will renew after each month automatically.<\/li>\n\n\n\n
  7. Daily budgets at SB campaigns are now calculated as an average over a month.<\/li>\n\n\n\n
  8. SD interest audience reporting is now available.<\/li>\n\n\n\n
  9. SB campaigns have new metrics available for units, orders, detail page views.<\/li>\n<\/ol>\n\n\n\n

    Read our post \u201cSearch-Terms Now Available for Product Targeting Campaigns<\/a>\u201d for tips on how to use this new feature. <\/em><\/a><\/p>\n\n\n\n

    <\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

    Amazon recently introduced some much-awaited features that will make advertisers’ jobs easier and more efficient. These will refine and improve the existing levers available to advertisers on Amazon. Here’s a snapshot of some of the new features: Read our post \u201cSearch-Terms Now Available for Product Targeting Campaigns\u201d for tips on how to use this new […]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":4,"featured_media":22793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[91],"tags":[40],"class_list":["post-17242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-amazon-new-features"],"yoast_head":"\nKeep Data Consistent Across Databases with dblink<\/title>\n<meta name=\"description\" content=\"Amazon recently introduced some much-awaited features that will make advertisers\u2019 jobs easier and efficient. 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