{"id":17229,"date":"2020-01-28T00:13:25","date_gmt":"2020-01-28T00:13:25","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=17229"},"modified":"2024-02-06T05:48:14","modified_gmt":"2024-02-06T13:48:14","slug":"asins-in-search-terms","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/asins-in-search-terms\/","title":{"rendered":"Leverage ASINs that Show Up in Auto Campaign Search Terms","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ever wondered why you see Amazon Standard Identification Numbers (<a href=\"https:\/\/advertising.amazon.com\/\">ASINs<\/a>) in your auto campaign search term report, especially knowing that shoppers don&#8217;t necessarily search by ASINs?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is why.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When your Sponsored Product auto campaign ads show-up on a product details page, Amazon shares the ASIN of that particular product as a search term.&nbsp; These ASINs could be your competitor&#8217;s or your own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can leverage this information for optimization in a couple of ways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Test revenue-driving competitor ASINs from your auto campaign search terms in product targeting campaigns.<\/li>\n\n\n\n<li>Negative match ASINs that are consuming spend but underperforming.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Read our Tip of the Week \u201c<a href=\"https:\/\/www.intentwise.com\/blog\/amazon-advertising\/missing-asins\/\" target=\"_blank\" rel=\"noreferrer noopener\">You Could be Missing ASINs in Your Campaigns<\/a>\u201d to address gaps in ASINs in your auto and manual campaigns<\/em>. <em>We also have a roundup of other common Amazon advertising mistakes <a href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/mistakes-to-avoid-on-ams\/\">here<\/a>. <\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Ever wondered why you see Amazon Standard Identification Numbers (ASINs) in your auto campaign search term report, especially knowing that shoppers don&#8217;t necessarily search by ASINs?&nbsp; Here is why.&nbsp; When your Sponsored Product auto campaign ads show-up on a product details page, Amazon shares the ASIN of that particular product as a search term.&nbsp; These [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":22766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[91],"tags":[86,96,45],"class_list":["post-17229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-asin","tag-mobile","tag-tip-of-the-week"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Leverage ASINs From Auto Campaign Search Terms<\/title>\n<meta name=\"description\" content=\"Every time your PPC ad appears on a product details page, Amazon will tell you the ASIN. 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Here&#039;s how you can use that information to your advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/asins-in-search-terms\/\" \/>\n<meta property=\"og:site_name\" content=\"Intentwise Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-28T00:13:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T13:48:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2020\/01\/Tip-of-the-week-ASINs-in-Auto-Campaigns.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sreenath Reddy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sreenath Reddy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/asins-in-search-terms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/asins-in-search-terms\\\/\"},\"author\":{\"name\":\"Sreenath Reddy\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/c71ae749d72eb9b7c140641ff76b0f85\"},\"headline\":\"Leverage ASINs that Show Up in Auto Campaign Search Terms\",\"datePublished\":\"2020-01-28T00:13:25+00:00\",\"dateModified\":\"2024-02-06T13:48:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/asins-in-search-terms\\\/\"},\"wordCount\":148,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/asins-in-search-terms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Tip-of-the-week-ASINs-in-Auto-Campaigns.png\",\"keywords\":[\"Amazon Standard Identification Number (ASIN)\",\"Mobile\",\"Tip of the Week\"],\"articleSection\":[\"Ad Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/asins-in-search-terms\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/asins-in-search-terms\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/asins-in-search-terms\\\/\",\"name\":\"Leverage ASINs From Auto Campaign Search Terms\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/asins-in-search-terms\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/ad-optimization\\\/asins-in-search-terms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Tip-of-the-week-ASINs-in-Auto-Campaigns.png\",\"datePublished\":\"2020-01-28T00:13:25+00:00\",\"dateModified\":\"2024-02-06T13:48:14+00:00\",\"description\":\"Every time your PPC ad appears on a product details page, Amazon will tell you the ASIN. 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