{"id":17186,"date":"2019-09-24T23:30:36","date_gmt":"2019-09-24T23:30:36","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=17186"},"modified":"2024-02-06T06:19:24","modified_gmt":"2024-02-06T14:19:24","slug":"amazon-sponsored-products","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/ad-optimization\/amazon-sponsored-products\/","title":{"rendered":"A Guide to Optimizing Amazon Sponsored Products Placement","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17186\" class=\"elementor elementor-17186\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f3e1657 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f3e1657\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ddc258b\" data-id=\"1ddc258b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c0c1d1e elementor-widget elementor-widget-text-editor\" data-id=\"1c0c1d1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><a href=\"https:\/\/services.amazon.in\/services\/sponsored-products\/faq.html#:~:text=What%20is%20Sponsored%20Products%3F,cost%2Dper%2Dclick%20bid.\">Amazon Sponsored Products<\/a> is one of the most powerful advertising options for Amazon Sellers to increase the visibility and reach of individual products on the platform. A Sponsored Products ad places your product right where relevant shoppers are most likely to find it \u2013 on search results pages and product pages. What\u2019s more, Sponsored Products is a pay-per-click (PPC) ad that allows you to set and adjust your bids and budget according to your campaign goals, making it the ideal choice for drawing attention to new or low-traffic product pages and special offers. &nbsp;<\/p>\n<p><\/p>\n<p><\/p>\n<p>Not surprisingly, these advantages combine to make Sponsored Products an increasingly popular advertising option on Amazon. This, in turn, means that advertisers will need to leverage technology and data to look closely at their campaigns and uncover tactics that will deliver the best ACOS (advertising cost of sale). Additionally, as with any advertising, finding the best place to display your ad is critical to control costs and maximize return on your Sponsored Products campaigns.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Placement Options for Sponsored Products<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Amazon Advertising recognizes this and is constantly testing new pieces of real estate on the site to help shoppers find your products. It currently offers the following placements:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Top-of-search (TOS) <\/strong><\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-17196 lazyload\" data-src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2019\/09\/TOS-screenshot-1-1024x458.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/458;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-17191 size-large\" src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2019\/09\/TOS-screenshot-e1591083433625-1030x427.png\" alt=\"Amazon Top Of Search\" width=\"1030\" height=\"427\"><\/figure>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Product detail pages (PDP) <\/strong><\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-17192 lazyload\" data-src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2019\/09\/PDP-SP-Placement-stitched.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/figure>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Rest-of-search (ROS &#8211; middle\/bottom of search, page 2, 3 etc. of search results)<\/strong><\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-17194 lazyload\" data-src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2019\/09\/ROS-screenshot-2-1024x365.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/365;\"><img decoding=\"async\" class=\"alignleft wp-image-17193 size-large lazyload\" data-src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2019\/09\/ROS-screenshot-1030x579.png\" alt=\"Amazon Rest Of Search\" width=\"1030\" height=\"579\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1030px; --smush-placeholder-aspect-ratio: 1030\/579;\"><\/figure>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>What\u2019s New<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Amazon has also been iterating Sponsored Products placement features to allow advertisers more control over their campaigns. It rolled out the following new features early this year:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Adjust bids by placement feature:<\/strong> This feature replaced the Bid+ feature and enables advertisers to set bid multipliers between 0% and 900% for top-of-search and product details page placements. Combined with dynamic bidding, this control can be used to improve advertisers\u2019 ability to compete successfully for these sought after spots.<\/li>\n<li><strong>Placement performance report:<\/strong> This report provides data on the performance of a campaign\u2019s ad at top-of-search placement with other placement options. It can be used to fine-tune the campaign strategy based on its ACOS targets and advertising goals.<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>How to&nbsp; Use the Intentwise Platform to Optimize Sponsored Products Placement<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p><a href=\"https:\/\/www.intentwise.com\/\">Intentwise<\/a> lets you manage bid multipliers for Sponsored Products placement directly from the platform. The platform also lets you track ACOS on the different placement types across campaigns or at the individual campaign level.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Intentwise recommends that sellers review the placement report bi-weekly and make placement adjustments accordingly. Intentwise\u2019s bi-weekly placement Recommendations makes is easy to identify the right campaigns and placements where bid multipliers need to be changed.<\/p>\n<p><\/p>\n<p><em>Read our post &#8220;<a href=\"https:\/\/www.intentwise.com\/blog\/amazon-advertising\/know-your-amazon-ad-choices\/\">Know your Amazon Ad Choices and How to Master Them<\/a>&#8221; for tips and tricks to improve your performance on Amazon.<\/em><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Amazon Sponsored Products is one of the most powerful advertising options for Amazon Sellers to increase the visibility and reach of individual products on the platform. A Sponsored Products ad places your product right where relevant shoppers are most likely to find it \u2013 on search results pages and product pages. What\u2019s more, Sponsored Products [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":22795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[91],"tags":[24],"class_list":["post-17186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-optimization","tag-amazon-advertising-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Optimize Amazon Sponsored Products Placement<\/title>\n<meta name=\"description\" content=\"Learn how to optimize your Amazon Sponsored Products campaigns to increase discoverability &amp; drive relevant visitors to product detail pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/amazon-sponsored-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Optimizing Amazon Sponsored Products Placement\" \/>\n<meta property=\"og:description\" content=\"Learn how to optimize your Amazon Sponsored Products campaigns to increase discoverability &amp; 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