{"id":147,"date":"2017-08-29T11:34:25","date_gmt":"2017-08-29T11:34:25","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=147"},"modified":"2024-02-06T06:20:40","modified_gmt":"2024-02-06T14:20:40","slug":"learning-algorithms-adwords-ad-rotation","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/technology\/learning-algorithms-adwords-ad-rotation\/","title":{"rendered":"Learning Algorithms and Adwords Ad Rotation!","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Ad rotation has always been a <a href=\"https:\/\/support.google.com\/google-ads\/answer\/112876?hl=en#:~:text=Ad%20rotation%20is%20the%20way,can%20show%20at%20a%20time.\">topic<\/a> of discussion among <a href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/google-ads-101\/\">Adwords users<\/a>. Google is rolling out something exciting in this space and you can read more about it in here <a href=\"https:\/\/goo.gl\/fzdmV6\">https:\/\/goo.gl\/fzdmV6<\/a><\/p>\n<blockquote><p>The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it\u2019s not always clear which rotation makes the most sense for your business. In late September, Google is simplifying ad rotation to two settings: \u201coptimize\u201d and \u201crotate indefinitely.\u201d<\/p><\/blockquote>\n<p>Machine Learning is something we at <a href=\"https:\/\/www.intentwise.com\/\">Intentwise<\/a> apply pretty much in all areas that we work on. The more attributes such as click, device, geo, keyword, search term, etc.. that the algorithms use the better the model turns out. It will be interesting to see the results of these settings over the course of the next few months.<\/p>\n<p><em>Read our post &#8220;<a href=\"https:\/\/www.intentwise.com\/blog\/ppc\/google-academy-ads\/\">Google Academy for Ads and Adwords certification<\/a>&#8221; to understand the implication of all Adwords courses and certifications moving to the Academy for Ads interface.<\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Ad rotation has always been a topic of discussion among Adwords users. Google is rolling out something exciting in this space and you can read more about it in here https:\/\/goo.gl\/fzdmV6 The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it\u2019s not always [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":4,"featured_media":22872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[10],"tags":[7],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-marketing-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adwords: Choosing the Right Ad Rotation<\/title>\n<meta name=\"description\" content=\"Ad rotation has always been a topic of discussion among Adwords users. 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Here&#039;s our take on Google&#039;s new rollouts in this space.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intentwise.com\/blog\/technology\/learning-algorithms-adwords-ad-rotation\/\" \/>\n<meta property=\"og:site_name\" content=\"Intentwise Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ragskashyap\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-29T11:34:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T14:20:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intentwise.com\/blog\/wp-content\/uploads\/2017\/08\/IW-Featured-Images-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Raghu Kashyap\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ragskashyap\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raghu Kashyap\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/technology\\\/learning-algorithms-adwords-ad-rotation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/technology\\\/learning-algorithms-adwords-ad-rotation\\\/\"},\"author\":{\"name\":\"Raghu Kashyap\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#\\\/schema\\\/person\\\/2ee23f4b06970f050e08dc0add723572\"},\"headline\":\"Learning Algorithms and Adwords Ad Rotation!\",\"datePublished\":\"2017-08-29T11:34:25+00:00\",\"dateModified\":\"2024-02-06T14:20:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/technology\\\/learning-algorithms-adwords-ad-rotation\\\/\"},\"wordCount\":175,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/technology\\\/learning-algorithms-adwords-ad-rotation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/IW-Featured-Images-10.png\",\"keywords\":[\"Marketing PPC\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/technology\\\/learning-algorithms-adwords-ad-rotation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/technology\\\/learning-algorithms-adwords-ad-rotation\\\/\",\"url\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/technology\\\/learning-algorithms-adwords-ad-rotation\\\/\",\"name\":\"Adwords: Choosing the Right Ad Rotation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/technology\\\/learning-algorithms-adwords-ad-rotation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/technology\\\/learning-algorithms-adwords-ad-rotation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intentwise.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/IW-Featured-Images-10.png\",\"datePublished\":\"2017-08-29T11:34:25+00:00\",\"dateModified\":\"2024-02-06T14:20:40+00:00\",\"description\":\"Ad rotation has always been a topic of discussion among Adwords users. 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