{"id":1350,"date":"2018-04-30T22:00:15","date_gmt":"2018-04-30T22:00:15","guid":{"rendered":"https:\/\/intentwise.com\/blog\/?p=1350"},"modified":"2023-08-24T03:02:31","modified_gmt":"2023-08-24T11:02:31","slug":"amazon-aplus-content-for-vendors","status":"publish","type":"post","link":"https:\/\/www.intentwise.com\/blog\/retail-media\/amazon-aplus-content-for-vendors\/","title":{"rendered":"Amazon A+ Content For Vendors: 5 Minute Lowdown","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202102950\">A+ Content<\/a> is a big part of the Amazon product page. In January of this year, Amazon announced that Basic A+ Content is now free for all vendors. This means that more brands can now deliver a complete product detail page experience. Here&#8217;s a quick look at some specifics.<\/p>\n<h2><strong>What Is It<\/strong><\/h2>\n<ul>\n<li>Enhanced content for product listings<\/li>\n<li>Ability to add more detailed item descriptions, heightened images, comparison charts, videos<\/li>\n<li>Aimed at driving more conversions on a detail page<\/li>\n<\/ul>\n<h2><strong>Why Use It<\/strong><\/h2>\n<ul>\n<li>Amazon data says A+\u00a0Content can increase sales on average 3 to 10%<\/li>\n<li>Enhanced product listing for improved buyer experience<\/li>\n<li>Helps consumers overcome barriers to purchase decisions<\/li>\n<li>Drives brand affinity<\/li>\n<li>Allows cross-<a href=\"https:\/\/www.intentwise.com\/blog\/ad-optimization\/amazon-feature-update-promo-code\/\">promotion<\/a> of products<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-1354 size-large\" src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2018\/04\/AMZN-typical-listing-1030x267.png\" alt=\"Amazon Typical Listing Without A+ Content\" width=\"1030\" height=\"267\" \/><\/p>\n<h2><strong>Basic A+ Content<\/strong><\/h2>\n<p>Free to all vendors. Vendors can choose from 12 modules, but each product page can display only up to 5 modules at one time. Includes:<\/p>\n<ul>\n<li>Scannable text<\/li>\n<li>Lifestyle images<\/li>\n<li>Product comparison charts<\/li>\n<li>Bulleted lists<\/li>\n<li>Other branded elements<\/li>\n<li>DIY self-service option or Amazon-assisted option to choose from<\/li>\n<\/ul>\n<h2><strong>Premium A+ Content<\/strong><\/h2>\n<p>Is by invitation only. Offers additional modules beyond those covered by Basic A+ content including:<\/p>\n<ul>\n<li>Integrated HD video content<\/li>\n<li>Superior images<\/li>\n<li>Interactive elements like<\/li>\n<li>Clickable Q&amp;A\u2019s<\/li>\n<li>Several formats for comparison charts<\/li>\n<li>Hotspots<\/li>\n<li>Mobile friendly<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignright wp-image-1352 size-large lazyload\" data-src=\"https:\/\/intentwise.com\/blog\/wp-content\/uploads\/2018\/04\/AMZN-A-product-listing2-1030x511.png\" alt=\"A+ Content product listing\" width=\"1030\" height=\"511\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1030px; --smush-placeholder-aspect-ratio: 1030\/511;\" \/><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><strong>Which ASIN&#8217;s To Create A+ Content For<\/strong><\/h2>\n<p>Amazon suggests vendors focus on products that are<\/p>\n<ul>\n<li>Premium-priced<\/li>\n<li>Have differentiated benefits and features<\/li>\n<li>Have a strong brand story<\/li>\n<li>Already driving traffic<\/li>\n<\/ul>\n<h2><strong>Getting Started<\/strong><\/h2>\n<p>Once the target list of ASIN&#8217;s have been shortlisted, it&#8217;s a good idea to take a look at the competition. See what their product pages look like. Since Basic A+ Content is now free to vendors, this is a good time to experiment and see how it works for your products.<\/p>\n<p><em>Read our post &#8220;<a href=\"https:\/\/www.intentwise.com\/blog\/amazon\/maximize-customer-engagement-and-sales\/\">Maximize Customer Engagement and Sales with Amazon Stores<\/a>&#8221; to learn how you can leverage this free feature to attract and engage customers.\u00a0<\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>A+ Content is a big part of the Amazon product page. In January of this year, Amazon announced that Basic A+ Content is now free for all vendors. This means that more brands can now deliver a complete product detail page experience. Here&#8217;s a quick look at some specifics. What Is It Enhanced content for [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":5,"featured_media":22831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[82],"tags":[40],"class_list":["post-1350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-media","tag-amazon-new-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amazon A+ Content For Vendors: 5 Minute Lowdown<\/title>\n<meta name=\"description\" content=\"A+ Content is a big part of the Amazon product page. 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