To ease the hectic & rigorous process of optimization, Amazon has launched another time-saving feature - Targeting Page. This feature helps us find growth areas in just a few steps.
- February 6, 2020
Amazon posts share a happy mix of the best features of its platform and social media platforms that allows Amazon sellers and vendors to increase their engagement with the customers.
- February 5, 2020
In this blog post, we'll discuss the reasons why you should review and recycle seasonal keywords regularly for Amazon advertising. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
- January 28, 2020
Ever wondered why you see ASINs in your auto campaign search term report? Especially knowing that shoppers don’t necessarily search by ASINs?
- January 21, 2020
We often run into accounts wherein brand keywords are combined with non-brand keywords in the same Amazon Advertising campaign. Brand keywords include company names as well as specific product names.
- January 13, 2020
Adding under-performing keywords as negatives to campaigns is essential to optimizing campaigns. Add the right keywords, and you can cut out a lot of wasted spend.
- January 6, 2020
As you optimize campaigns and explore new keywords, ensure that keywords in Sponsored Product campaigns are tested in Sponsored Brand campaigns and vice-versa.
- December 30, 2019
As you optimize your Amazon Advertising campaigns and tweak account structure, you can inadvertently leave ASINs/products out of manual or auto campaigns.
- December 27, 2019
Search terms are now available for product targeting campaigns as well. Click on the "Search terms" tab to see the targeted products. Note that this is most useful when categories are targeted.
- December 24, 2019
Amazon recently launched Sponsored Display, a new self-service, pay-per-click (PPC) advertising option that helps Amazon sellers grow their business by reaching relevant audiences both on and off Amazon.
